What Businesses Should Be Taking Advantage Of In 2024

Artificial Intelligence

We know that algorithms are what determine which Ads and social media posts our customers are seeing.  Artificial Intelligence (AI) is making marketing even smarter by connecting customers to the exact products and messages they want to see.  Understanding how AI is changing the social media channels you are using for your business and how to take advantage. 

Customer Experience

Algorithms and AI are all designed to create a better user experience.  SEO updates this year will focus on providing the most relevant and useful content to its users.  If your content focuses this year is giving your customer’s valuable information and enhancing their experience, your company will be exactly what the algorithms are looking for. 

Short Videos

Short videos displayed on social media, like Instagram reels and YouTube shorts are going to be a big part of 2023 digital marketing strategies.  If you aren’t familiar with these, start watching them on your competitor’s social media.  You really want to have a good understanding of how to use them for your company.  You should also start seeing an easier way to schedule them into your publishing platforms. 

Clear, Simple Messages

Because of the short video format, you need to have clear, simple messages to display in your videos.  Businesses will have a big challenge this year to gain the attention quickly on social media.  Your brand should be using soundbites this year to get your message across to your audience. 

Influencers

Influence marketing has been on the rise for quite a few years now and this trend will continue for 2023.  If influencers are not currently apart of your digital marketing strategy, check out your competitors to see how they integrate influencers into their digital marketing strategies