Why does every non-profit organization need an optimized website?
“The average gift amount is $19 for a monthly donor.”
Your website should be accepting donations, attracting new donors and volunteers and increasing awareness in your community. Online marketing is much less expensive than traditional marketing. It also more effective and takes less time from your volunteers
The days of just “having a website” are over. Although we are grateful for all the volunteers who managed to put together a basic website for their organization, today that is simply not enough. Today non-profits need an optimized website.
What will that optimized website do for you.
Expand your reach- A strong online presence is a cheap and effective way to generate awareness.
Attracting new and existing donors-You want a beautiful website that will inspire people to give to your cause, volunteer, attend events and support your cause.
Expand your email list-An optimized website is built to capture your visitor’s information to help you create a database of people who are interested in your organizations mission.
Build a relationship with your advocates, volunteers and donors-Websites play an integral role in promoting your non-profit’s mission beyond peer-to-peer. Your website is the tool your organization needs for social sharing. Your website will allow people to discover your brand, and hopefully to donors, advocated and volunteers.
Build a case for on-going, monthly donations-Your website can help tell your story in a visual way that will help win the hearts of like-minded individuals. You can explain what the impact of a monthly gift will have on the community. Your website can provide stories, videos, and photos to have a more powerful impact on your audience.
Click here to read about How a non-profit went from a local organization to a national organization.
Our marketing agency specializes in non-profit marketing. We work with every budget and can always come up with a monthly plan that works for our clients.